{"id":62688,"date":"2026-07-29T10:53:14","date_gmt":"2026-07-29T08:53:14","guid":{"rendered":"https:\/\/itemm.fr\/itemm\/?p=62688"},"modified":"2026-07-29T12:21:17","modified_gmt":"2026-07-29T10:21:17","slug":"pourquoi-vos-emails-vous-parlent-de-pixels-de-suivi","status":"publish","type":"post","link":"https:\/\/itemm.fr\/itemm\/pourquoi-vos-emails-vous-parlent-de-pixels-de-suivi\/","title":{"rendered":"Pourquoi vos emails vous parlent de \u00ab pixels de suivi \u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"62688\" class=\"elementor elementor-62688\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba3e6e6 e-flex e-con-boxed e-con e-parent\" data-id=\"7ba3e6e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecd6bff elementor-widget elementor-widget-text-editor\" data-id=\"3ecd6bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"3:1-3:194;59-252\"><strong>Vous avez peut-\u00eatre remarqu\u00e9 que plusieurs entreprises et organismes vous ont r\u00e9cemment \u00e9crit pour parler de \u00ab pixels de suivi \u00bb. Nous faisons de m\u00eame, en toute transparence, et voici pourquoi.<\/strong><\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"5:1-5:35;254-288\">C&rsquo;est quoi, un pixel de suivi ?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"7:1-7:183;290-472\">Quand vous ouvrez un email, il arrive qu&rsquo;une toute petite image invisible se charge en m\u00eame temps. On ne la voit pas, mais elle sert \u00e0 pr\u00e9venir l&rsquo;exp\u00e9diteur que le mail a \u00e9t\u00e9 ouvert.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"9:1-9:238;474-711\">C&rsquo;est une pratique tr\u00e8s courante, utilis\u00e9e depuis longtemps par la plupart des sites qui envoient des newsletters ou des emails d&rsquo;information. Elle permet simplement de savoir si les messages sont lus, pour mieux adapter ce qu&rsquo;on envoie.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"11:1-11:42;713-754\">Pourquoi on vous en parle maintenant ?<\/h2><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"13:1-13:200;756-955\">En avril 2026, la CNIL (l&rsquo;organisme qui prot\u00e8ge vos donn\u00e9es personnelles en France) a publi\u00e9 une nouvelle r\u00e8gle : ce type de suivi doit d\u00e9sormais, dans la plupart des cas, se faire avec votre accord.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"15:1-15:58;957-1014\">C&rsquo;est pour respecter cette r\u00e8gle que nous vous informons.<\/p><h2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\" data-sourcepos=\"17:1-17:30;1016-1045\">Ce que \u00e7a change pour vous<\/h2><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\" data-sourcepos=\"19:1-21:57;1047-1296\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"19:1-19:85;1047-1131\">Nos emails peuvent contenir ce type de pixel, pour savoir s&rsquo;ils sont bien ouverts.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"20:1-20:108;1132-1239\">Vous pouvez refuser ce suivi \u00e0 tout moment, cela ne change rien \u00e0 votre inscription \u00e0 nos communications.<\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\" data-sourcepos=\"21:1-21:57;1240-1296\">Nous n&rsquo;utilisons pas ces informations \u00e0 d&rsquo;autres fins.<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\" data-sourcepos=\"25:1-25:23;1363-1385\">Si vous \u00eates inscrit sur nos listes de diffusion, vous recevrez dans les prochaines semaines un email vous expliquant la d\u00e9marche et vous permettant de vous opposer au suivi du pixel. Vous pouvez aussi cliquer sur le bouton ci-dessous en attendant :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f956cd elementor-widget elementor-widget-button\" data-id=\"4f956cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/3xngf.r.bh.d.sendibt3.com\/mk\/up\/sh\/7nVTPdbSXfvPadw5yW6jLYpm3FrjXG6\/6JU4Y4bkz5Mu\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je m'oppose au suivie de pixel<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vous avez peut-\u00eatre remarqu\u00e9 que plusieurs entreprises et organismes vous ont r\u00e9cemment \u00e9crit pour parler de \u00ab pixels de suivi \u00bb. Nous faisons de m\u00eame, en toute transparence, et voici pourquoi. C&rsquo;est quoi, un pixel de suivi ? Quand vous ouvrez un email, il arrive qu&rsquo;une toute petite image invisible se charge en m\u00eame temps.&hellip;<\/p>\n","protected":false},"author":3004,"featured_media":61363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2197],"tags":[],"class_list":["post-62688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi vos emails vous parlent de \u00ab pixels de suivi \u00bb | Itemm -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itemm.fr\/itemm\/pourquoi-vos-emails-vous-parlent-de-pixels-de-suivi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi vos emails vous parlent de \u00ab pixels de suivi \u00bb | Itemm -\" \/>\n<meta property=\"og:description\" content=\"Vous avez peut-\u00eatre remarqu\u00e9 que plusieurs entreprises et organismes vous ont r\u00e9cemment \u00e9crit pour parler de \u00ab pixels de suivi \u00bb. Nous faisons de m\u00eame, en toute transparence, et voici pourquoi. C&rsquo;est quoi, un pixel de suivi ? 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